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It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. K-Pop's wide appeal across Asia is due to several factors. Your home for data science. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. However, K-Pop history has seen some exceptions, for example, TWICE. 1. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. There are also historical and economic ties with the region. Because most of kpop fans are tweens and teens. The industrys significant growth also leads to the significant growth of a number of fans all around the world. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. It isn't just BTS fans who are this passionate. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. i can't read korean Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. (Fans voted by tweeting the hashtag #BTSBBMAs. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. 2007 - 2023 6Theory Media, LLC. (image via Vivid Seats) Vivid Seats also notes . Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Korean Foundation for International Cultural Exchange. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Show publisher information Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Please do not hesitate to contact me. They appoint South Korean stars as brand ambassadors . K-pop has always been associated with complex videos and memorable visuals. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Love that more females are listening to female groups. You only have access to basic statistics. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. 10.14.20. A paid subscription is required for full access. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. You need at least a Starter Account to use this feature. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. As a Premium user you get access to the detailed source references and background information about this statistic. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Mamamoo arent on that list, but I know they have more female listeners too. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. . However, Africa is completely ignored in the discussion. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. As a Premium user you get access to background information and details about the release of this statistic. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. 2. Interestingly, are .. So again pick an age. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. One of the administrators behindthe BTS on Billboard! The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. account. 75 1 Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). You must be a member in order to leave a comment. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. 7) when looking at Instagram Followers. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? This is unsurprising given its large multi-cultural population. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. So how do they do it? These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Chart. Below are the age demographics fan report for third generation K-Pop idol girl groups. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Following the US, there are 31 respondents from Europe and 28 from Canada. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Other East Asian countries have a somewhat misleading representation within this data. You'll see that there is a near-linear relationship between followers and mentions. If you are an admin, please authenticate by logging in again. Show publisher information In part, this is due to South Koreas position as an economy driven by exports. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. First was the young, diverse, and digitally native Generation Z coming of age. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. They run fan sites, create self-designed band merchandise and produce. Business Solutions including all features. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Profit from the additional features of your individual account. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. just 24% belonged to that demographic when tickets to the Map of . Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. In the past week, they sawover 24million, more than 14,000 times what's expected. (2020). This statistic is not included in your account. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Various kinds of merch can be found in the form of light sticks to an album. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Most fans really are early teens or in the 20s range. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour .